Bigpoint has established a subsidiary in Seoul, South Korea, to expand its presence in the Asian market. This coincides with their first self-contained launch of an online game in Asia.
At G-Star Exhibition (November 20 – 23) in Busan, Bigpoint will, for the first time, show a local version of Drakensang Online in Korea, under the name Drakensang – The Reckoning.
“A local office will allow us to consolidate our efforts in Asia. We’re offering both a direct, hands-on approach to our local users as well as a first point of contact for local potential partners in terms of marketing, media and online distribution, and publishing”, says Arslan Kiran, Head of International Expansion in Asia.
Asia’s current gaming market volume is approxiamtely 37 billion USD, which translates to a 45 percent global market share*. Korea contributes about 9 billion USD to that, and is ranked number two in online gaming, behind China**.
Bigpoint started to explore the Asian market in 2013 with the launch of Drakensang in Korea, Taiwan, and Southeast Asia, in cooperation with major local partners. Now, Drakensang is self-sustaining and being maintained by Bigpoint as the original developer of the action RPG (Role Play Game).
“Korea is one of the most sophisticated markets in Asia, and our experience showed Drakensang to be the perfect fit. We are following a straightforward strategy for our Asian expansion and are currently evaluating further titles for Asian markets from our broad portfolio of potential titles, both published and developed in-house. We see Bigpoint, in the future, being one of the main providers of excellent online gaming experiences in the region”, says Giovanni Valeriota, Director of Games Distribution at Bigpoint.